What is so sexy about not trying to dress sexy? 

This might come from a very French, very Parisian cool-girl aura, a look that is of course best done by the one and only Caroline de Maigret.

Or, in fact, by any kind of effortlessly cool rock-star girl.



Let’s have a look at a few that have done and STILL do it best:

  • Caroline de Maigret

  • Olsen Twins

  • Irina Lazareanu

  • Kate Moss

  • Jane Birkin

  • Sienna Miller (early era)

  • Dakota Johnson (I would say there is potential:..)

  • Lou Doillon

  • Anita Pallenberg



Is it obvious why it is the way it is?

Or shall I try and find an explanation for this counterintuitive way of dressing?



Let me give you a few examples, and I ask you to place yourself inside these pieces — to really feel them:



An oversized, boyfriend, washed-off T-shirt over a bikini or worn as a barely-there nightie

Loose jeans that sit so low on the hips that you have to live with the fear of loosing them

Or skinny jeans, because no matter what, and ESPECIALLY for the rock-girls among us, they never go out of style

Unbrushed beach wavy hair 

Speaking of hair and make-up, while during day time the face is kept natural and clean, after dark eyeliner is of course allowed if not suggested …

The one and only leather jacket that protects you from any storm …

The “kleine Schwarze” with Biker Boots 

The groopy: Military or leather bomber jacket with Converse, denim shorts and tights, dark washed out t-shirt 

The famous Glastonbury look by Kate: Hunter wellies, boyfriend knit, leather jacket

Any head-piece that no one else would wear and that might make you look slightly crazy

S I L K !!!

And while we’re speaking of hiding: any kind of big, stiff coat — there is nothing that can disguise yet impress more than a majestic, statement-making overcoat

The plain, classic, 100% cotton boyfriend shirt

Thick, heavy chains

Anything leopard, just simply never goes out of style

The ripped under-top (that has recently been reinvented for women by fast fashion) yet must originally come from your father or your childhood wardrobe — and is ideally worn with no bra, no lace, nothing underneath

With this being said & shown,

how did you feel? 

Whether you are a guy or a girl, let us know your thoughts.

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Le Journal de Casablanca